Chiron was intelligent, civilized & widely acknowledged for knowledge, guidance & skill
The name ‘Chiron’ (pronounced 'Kye-Ron') has its origins in Greek Mythology. .
Chiron was a revered figure from Greek mythology that as a Centaur was unique amongst his brethren in that he did not succumb to the stereotype of centaurs being prone to questionable and unethical behaviour. In today’s world, this could be compared with the media and public image of some sports agents.
‘Chiron’ was reputed to be intelligent, civilized and kind whilst being widely acknowledged for his knowledge, guidance and skill. As a respected oracle and highly revered teacher, his pupils included great athletes, warriors and cultural heroes including the likes of Ajax, Achilles, Jason, Peleus, Heracles, Phoenix and Dionysus. Subsequrently the name 'Chiron' was selected for Chiron Sports and Media as one of the primary aims in establishing the agency was for a sports agency would be focussed on being ethical and fair.
Working in the interests the client, and facilitating 3rd party interests, Chiron have established a sporting industry profile that is not perceived as a ‘necessary evil’, but as a ‘necessary benefit’ providing service, support and advice.
Many people may draw the immediate conclusion that a lot of the influences behind Chiron were drawn from the film Jerry Macguire, and we would be lying if we said the film had no influence whatsoever,. Indeed the film has al lot of messages that do hold true with Chiron Sports approach to representation, but the overall ethos and approach of Chiron Sports comes from various sources, experiences and influences.